AI Insights · Timothy · October 2021
Top 5 Social Apps Performance in Central America Q3 2021
TikTok, Facebook, Instagram, X, and Likee showed varied performance trends in Central America during Q3 2021, with fluctuations in downloads, revenue, and active users.
The third quarter of 2021 saw interesting performance trends for the top 5 social apps in Central America. Here's a closer look at how TikTok, Facebook, Instagram, X, and Likee performed, based on data from Sensor Tower.
TikTok
TikTok showed a healthy growth in weekly revenue, peaking at approximately $31.4K in the final week of September. Weekly downloads fluctuated, reaching a high of 803K in early August before declining to 561K by the end of September. The app maintained a strong user base with weekly active users ranging from 37.4M to 38.3M.
Facebook generated the highest weekly revenue among the top social apps, peaking at $56K in late August. Downloads remained consistently high, with a peak of 605K in mid-September. Weekly active users hovered around 92M to 93M throughout the quarter.
Instagram saw modest revenue growth, with weekly earnings peaking at about $3.4K in early August. Downloads experienced an upward trend mid-quarter, reaching 543K during the week of August 16. Active users remained robust, ranging from 52.9M to 54.1M.
X
X had minimal revenue, peaking at $16 in late July and late August. Downloads ranged from 136K to 185K, with a noticeable peak in early July. Active users showed slight fluctuations, maintaining a range between 13.8M to 14.3M.
Likee - Short Video Community
Likee - Short Video Community experienced varied revenue, peaking at $9.6K in late July. Weekly downloads were relatively stable, averaging around 103K to 116K. Active users saw a slight decline over the quarter, from 2.02M to 1.83M.
For more detailed insights and data, visit Sensor Tower.